ABOUT GRAHAM DESIGN GROUP

WHO WE ARE

At Graham Design Group, we are a boutique interior design firm based in Florida, specializing in high-end multifamily interiors, amenity spaces, model homes and clubhouse environments that elevate the home buying or leasing experience. With a refined aesthetic and a deep understanding of functionality, we collaborate closely with top homebuilders, multi-family developers, and property management companies to craft spaces that are both purposeful and visually distinct.

Our tailored approach is rooted in precision, creativity, and an acute awareness of market demands. From luxury model home merchandising to thoughtfully designed leasing centers and fitness lounges, we bring a cohesive design language that speaks directly to the target demographic and enhances lease-up potential.

We pride ourselves on:

  • Timely, turnkey execution with in-house procurement and FF&E coordination

  • Data-driven design, guided by demographics, geographics, and competitive research

  • Design solutions that blend elevated aesthetics with budget-conscious planning

Whether we're designing for a flagship community or a boutique development, our goal remains the same: to deliver environments that resonate with end users, outperform competitors, and exceed client expectations. Our boutique scale allows for a highly personalized client experience, while our commercial design background ensures we bring structure, strategy, and scalability to every project.

At Graham Design Group, we believe great design isn’t just seen—it’s felt. It inspires connection, drives leasing or home purchases and creates lasting values.

Storey Park Florida billards room
Storey Park Flordia Clubroom sitting area with burnt orange chairs

Empowering Your Project with Over Two Decades of Expertise and Insight

ABOUT OUR FOUNDER

Tori Graham, the founding Principal and Design Director, brings over 20 years of experience, holding a license with The Board of Architecture and Interior Design. In 2017, she established the firm with a focus on amenities and clubhouse design. Tori's diverse background encompasses various project types, including restaurants like Ruth's Chris and Tony Romas, hospitality projects such as Sunterra Resorts and EA Tiburon, and office designs for companies like Charles Schwab and Trammell Crow Company.

With a degree from Florida State University in BS Interior Design from a CIDA accredited program, Tori's unique expertise sets her apart, particularly in amenities and Mixed-Use projects, distinguishing her from competitors.

Tori Graham headshot, founding principal and design director at Graham Design Group

our valued partners

professional memberships

  • Modern living room corner with two orange velvet armchairs, a small round white side table with a small plant, a tall potted plant, abstract wall art, and a white sofa with books on a coffee table.

    Lennar Homes

    "You did another beautiful job! Thank you for pulling this together within a budget constraint but not making it look that way."

    Carrie Dazzo, Amenities Construction Manager

  • MMI Development

    "We are very pleased with the outcome, nice job!"

    Thomas Ciserano, Vice President

  • Spacious hotel lobby with white couches and armchairs, decorative pillows, coffee tables with white vases, lamps, large windows with curtains, and a decorated ceiling.

    Walker & Company Inc.

    "We enjoy working with you! Low maintenance, great talent!"

    Lance Walker Jr, President

  • Living room corner with beige sofa, decorative pillows, side table, modern wall art, and a large wooden shelving unit with decorative vases, plants, and baskets.

    Cagan Management Group, Inc.

    "Looks fantastic! Thanks for all your help (I know you had a lot of wanna-be cooks spoiling your broth) but the end result is terrific."

    Sandra Cagan, Senior Vice President